National Key Account Manager
AVI Limited
Johannesburg, Gauteng
Permanent
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Posted 05 September 2025 - Closing Date 18 September 2025

Job Details

Job Description

At I&J, part of AVI, we combine close to 115 years of excellence with a forward-thinking approach to the fishing industry. As a leader in premium seafood, including Cape Hake and farmed Cape Abalone, we are committed to sustainability, innovation, and empowering local communities. Our latest innovation, Air-Fri’kn Amazing, brings bold flavours and crispy perfection to your air fryer, showcasing our passion for quality and customer-centric excellence.

Why Join I&J?

  • Industry Leader: Work with a renowned brand known for premium Cape Hake and farmed Abalone.
  • Sustainability Focused: Contribute to responsible fishing practices with MSC accreditation.
  • Community Impact: Be part of a company that empowers and invests in local communities.

An exciting opportunity exists for a National Key Accounts Manager at I&J. As the successful incumbent you will lead the strategic and commercial management of the Shoprite Checkers national account, ensuring sustainable growth, profitability, and category leadership for I&J’s portfolio. The role is accountable for building long-term partnerships, driving joint business planning, and delivering excellence in pricing, promotions, innovation, and supply chain execution within the perishables and frozen food categories.            

Reporting Structure:

  • Reports to: Head of Sales

Key Areas of Impact:
Strategic Account Leadership

  • Develop and implement the Shoprite Checkers national account strategy, aligned with I&J’s business objectives and growth ambitions.
  • Lead the Joint Business Planning (JBP) process with Shoprite category and buying teams, ensuring alignment on volume, value, and category objectives.
  • Establish a structured customer engagement rhythm - operational, category, and top-to-top meetings with clear agendas, scorecards, and follow-up actions.
  • Proactively manage long-term customer relationships, building trust at all levels to secure sustainable competitive advantage.

Sales and Profitability Delivery

  • Own and manage the account Profit and Loss (P&L), ensuring achievement of sales value, volume, gross margin, and profitability targets.
  • Negotiate annual trading terms, price increases, and promotional investments, balancing customer competitiveness with business returns.
  • Manage discounts, rebates, and trade spend to ensure maximum return on investment (ROI)
  • Drive budget adherence and forecasting accuracy to meet AVI financial standards.
  • Develop and capture rolling sales forecasts based on bottom-up demand predictions for the short-term forecast horizon - 1 to 6 months.
  • Manage the sales delivery against the sales forecast and identify potential shortfalls against the financial sales budget.
  • Develop demand generation - trade marketing & sales plans to close the gap against financial sales budget shortfalls.

Category and Customer Development

  • Partner with Shoprite to grow frozen fish and protein categories, shaping assortment, shelf strategy, and pack architecture.
  • Influence listing decisions and shelf-space allocations, ensuring compliance with Must-Stock-List (MSL) and expansion of numeric and weighted distribution.
  • Collaborate with I&J Marketing and Category teams to deliver innovation launches, securing on-time listings and impactful activations.
  • Support category performance reviews and make data-driven recommendations to enhance category growth and shopper relevance.

Supply Chain and Execution Excellence

  • Provide accurate demand planning inputs to improve forecast accuracy and support factory production planning.
  • Ensure Distribution Centre (DC-to-DC) supply efficiency with high case-fill rates, minimal shorts, and strong order adherence.
  • Drive on-shelf availability (OSA) and service metrics across all Shoprite banners, including e-commerce platforms for example Sixty60.
  • Oversee the execution of promotional campaigns, ensuring compliance with agreed plans and flawless in-store and digital execution.

Market and Customer Insights and Cross-Functional Collaboration

  • Leverage retailer data syndicated data - Circana, and internal systems to identify risks, opportunities, and trends.
  • Prepare regular performance reviews, customer scorecards, risk and opportunity assessments for leadership and cross-functional teams.
  • Lead cross-functional collaboration with Marketing, Finance, Supply Chain, and Quality to align customer requirements with internal capabilities.
  • Act as the internal advocate for Shoprite, ensuring that customer needs and market dynamics are understood and acted upon across the business

What It Takes to Succeed:

Experience that set you up for success:                       

  • Minimum 5 years’ FMCG experience, with at least 3 years managing key accounts at a national level
  • Demonstrated success in managing trading terms, price negotiations, and promotional calendars.
  • Exposure to forecasting, demand planning, and supply chain coordination, particularly in high-volume retail environments.

Qualifications & Certifications that will contribute to your success:

  • Grade 12 with good passes in Mathematics, English and one Social Science and / or Science
  • Bachelor’s Degree or National Diploma in Commerce, Business Management, Marketing, or related field.                                                        

Additional Requirements:

  • Strong in numerical analysis and problem solving
  • Business Administration and Customer Relationship Management experience
  • Sales Planning and Forecasting
  • Strong communication skills
  • Own reliable vehicle

Take the Next Step with I&J

Join us to shape the future of South African seafood while making a meaningful impact on communities and the environment and be part of a team committed to excellence and making a positive impact.